In-market strategy

Informed guidance

Inbound Opportunity

India: A pivotal market

With 1.2 Billion potential consumers, India is a highly compelling market for Criterion Global’s clients. Yet, navigating the complex media and advertising landscape needs require expert guidance. Criterion Global’s India expertise generates council is structured, factual and clear from our office in the Fort Business district of Mumbai.

Media Planning and Buying in India

Criterion Global’s Media Planning in India and Media Buying in India has assisted both India based clients as well as international corporations seeking to introduce their brands to the Indian market for the first time in industries spanning from luxury hotel operators to internet domain registers.

Our clients are presented with limitless media options, but function with finite resources to inform and excite their consumer audiences. Consequently, Criterion Global believes that media planning in india must be calibrated to achieve equilibrium between quality and price of exposure to best serve the needs of our clients.

unique resources

Criterion Global works across media platforms and successfully executes campaigns using all means available from TV, Print, Radio, Digital, Mobile, etc and calculates optimal advertising media investments for its clients’ India expansion and growth.

Our India office is well equipped with relationships that matter to the expansion of our client’s business in India, including the AAAI, TAM metrics, in-market ad servers, campaign dashboards, as well the relationships with media outlets that are important to the industries of our practice.


Criterion Global firmly believes that an understanding of both the media market and the cultural landscape is crucial for strategic and effective media buying. We keep our eye on both spheres to keep our clients and strategy attuned to changes.

Visit our blog to find more insight on Media Buying in India and international advertising.

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